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Turning adversity into a new strategy
At the start of the 2011 season, University of Virginia coach Dom Starsia was already the most successful coach in lacrosse history, and his Cavaliers had perennially been a top contender for the NCAA...
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Marketing Lessons from the Grateful Dead
While making psychedelic music in the 1960s, The Grateful Dead were also using innovative marketing strategies to reach their fans. At that time, most bands focused on bringing in album sales, whereas...
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It’s all in the name
Why would someone buy a “used car,” when you can buy a “certified pre-owned”? The term “estate tax” solicits a very different reaction from people than “death tax” does, even though they refer to the...
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Do you face a crisis of confidence?
About a year ago, I had dinner with one of the advisors in my territory and his newest clients. When the advisor stepped away from the table, I asked the clients, “What made you decide to move your...
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